In the spring of my junior year, I worked on a semester-long project creating a product from scratch and working on marketing strategies to increase brand awareness and sales. These marketing strategies focused on earned, paid, owned, and shared media tactics, and included forms of website design, social content, billboard and bus stop ads, user-generated content, influencer marketing, analyzing SEO and CPM, newsletters, and public relations.

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The product, StabiLaser, is a fitness device designed to enhance a user’s balance and stability. It is compatible with a variety of exercises and can be used in combination with other fitness equipment. As the user performs various exercises with the laser strapped to their head, chest, or waist, the laser projects onto the smart target. The laser's position on the target produces an accuracy score on the LCD screen. StabiLaser’s mission is to empower individuals to live a balanced, active life. Through our innovative laser and target product, we enable our customers to embrace an active-aging lifestyle by easily integrating fitness and fun into their everyday routines. We are committed to not only facilitating graceful aging, but also inspiring a renewed sense of confidence, independence, and joy in every step of their journey.