Resume
Experience
June 2024 - August 2024
Miami, FL
Key Account Coordinator
Spodeal Sports Marketing Agency - Inter Miami CF
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Coordinated and managed sponsorship activations between clients like Trapiche and Royal Caribbean with Inter Miami CF, ensuring successful execution of marketing initiatives
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Collaborated with clients to develop tailored marketing strategies, including fan engagement experiences, matchday promotions, and social media campaigns to enhance brand visibility and drive growth
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Monitored and optimized ongoing sponsorship activations, identifying opportunities to improve client ROI by aligning with their business objectives, such as sales growth and increased online presence
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Brainstormed and implemented creative ideas for new campaigns and marketing integrations, leveraging the partnership with Inter Miami to meet client-specific goals and maximize brand exposure
June 2023 - Present
Boston, MA
Marketing Intern
Modern Luxury Media Group
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Contributed to the overall communication strategy, helping to enhance the brand image and promote initiatives that deliver powerful marketing solutions allowing luxury brands to connect with their audiences
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Create annual media decks for clients, synthesizing social media analytics, dedicated email campaign results, and branded content metrics to deliver a comprehensive recap of their yearly performance and showcase return on investment
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Collaborate with the marketing team to identify target demographics and create engaging content for the brands social platforms, achieving a 40% increase in Instagram followers and 89.9% increase in impressions through strategic initiatives
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Assist in organizing and coordinating events with over 300 guests for global leaders in the interior design industry for luxury brand launches, fundraisers and networking events.
September - December 2023
Boston, MA
Account Executive: Alila Beauty
Boston University
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Managed client relationships, implementing strategic communication plans, and securing media coverage to enhance the public image and reputation of the skincare brand
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Conducted in-depth market research to guide communication strategies, identifying improvement opportunities, and showcasing measurable achievements in meeting key performance indicators (KPIs) and objectives outlined in client communication plans
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Implemented targeted communication strategies, fostering relationships with 28 media outlets and influencers, and elevated Alila's TikTok presence with an 18% growth in followers and a engagement rate of 50.12%
December - January 22' 23' 24'
Aspen, CO
Sales Associate
Madhappy
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Surpassed sales targets consistently by implementing proactive upselling and cross-selling strategies in the clothing brands two month pop-up, resulting in a month-to-month revenue increase of $42k
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Cultivated enduring customer relationships by delivering exceptional service, ensuring customer satisfaction through dedicated and personalized attention
Education
Expected May 2025
B.S. in Public Relations
Minor in Innovation & Entrepreneurship
Boston University
Boston, MA
I completed my undergraduate studies at the Boston University, majoring in Public Relations at the College of Communication and minoring in Innovation & Entrepreneurship at Questrom School of Business. Through this program, I developed my passion for marketing and took relevant coursework to advance my knowledge of the industry, including: Digital Media & PR, Business of PR, Crisis Communication, PRLab, and Brand Experience Marketing.
Class of May 2021
International Baccalaureate
Aiglon College
Villars Sur Ollon, Switzerland
My high school education at Aiglon College laid the groundwork for my passion for marketing. I actively participated in public speaking events and debate competitions, honing my verbal and written communication skills from an early age. I also participated in the rigourous program, International Baccalaureate, where I received my diploma with a score of 41.
Professional Skills
Microsoft Office, Google Drive
Strategic Communication
Social Media (Meta, TikTok, X, etc)
Editing Tools: CapCut, iMovie, Photoshop
Languages
English (native)
Spanish (native)
Catalan (native)
French (proficient)